The Sun is an annual appointment of the Latin-American creativity.

Every year, at the end of May, San Sebastian is the scene chosen by the Spanish and Latin-American creativity to expose the best of this sector.

In the year 1986 the first edition of the festival took place in the city of Marbella, moving the celebration on the year following to the city of San Sebastian, which since then has turned in the official venue of the festival.El Sol is a festival of international scope; until the year 2002 the festival was named ” Advertising Festival of San Sebastian “, was limiting its participation to companies located in Spain. From the year 2003, the festival opens its doors to all the Spanish-speaking countries and Portuguese changing its denomination into The Sun  The Latin-American Festival of the Advertising Communication.

And all this with a great aim, which is not other one that positioning the festival as the benchmark of the Latin advertising.

It is a multimedia Festival, El Sol started its operations being a festival advertising that only was sheltering the section of television. Now following the fast evolution of the market different sections have been joining with the time to contest, giving content to all the expressions of the commercial communication and the advertising in all the areas.

In the last edition that took place last 29th, May 30 and 31, 2008, El Sol  relied on a participation closely of 3800 inscribed pieces proceeding from 18 countries and an assistance of 2400 persons. Undoubtedly San Sebastian during the days of celebration of the festival turns into an annual meeting of all the professionals of the communication.

In the current edition that will begin next May 28 will rely on debates, projections, conferences, the awards ceremony on Saturday the 30th and edition will be closed with the projection of the 24th edition winners.